Not sure whether you need to outsource your marketing function? This might help.
First, it is important to understand what a content marketing agency will help you do. This will differ from agency to agency. So it is important to understand each content marketing agency’s service offerings and strengths.
Typically, content marketing agencies help bring your marketing plans to life. They will strategize marketing activities with you, build a content structure, manage social media branding, and create content like videos, pictures, and more.
Taking this moment to explain how we do things at Beyond The Panorama. Our core approach is storytelling. It’s who we are and what we excel at – telling stories. We help brands build an integrated content ecosystem that brings together all aspects of content. With strong business experience and acumen, we work with founders to build digital strategies that build brands. Furthermore, we help brands strategize and write content for websites, blogs, newsletters and more. We also do social media branding and micro-content creation.
So, here are 3 signs that you probably need a content marketing agency:
- Digital marketing is not your forte
As a founder, you may have to be the jack of all trades, but it is important to realize and remember that you are the Jack and not the master. Content marketing requires professional experience and it is best outsourced if you don’t come from the industry.
- Like most startups, budgets are constrained
The thing we hear founders saying the most is that budgets are constrained till they raise capital. Well, then it may be wise to outsource social media and content creation to a boutique content marketing agency. Do a cost analysis and see which one works out to be more effective. You will probably need to hire a strategist, a designer, a copywriter, and someone to execute. Hiring an agency that comes with these varied skill sets might be a better option, cost-wise.
- You’re stretched too thin
Running a business means being in 100 places all at once. With each passing day, you feel like you are being stretched thinner and thinner. In such a scenario, the brightest and best ideas will probably not come to you for marketing. And that’s when you need expert help!
If you think you need to hire an agency, we’re here to help! Write to us at email@example.com or any of our social channels.