We cannot stress enough the importance of quality website content. The website is like your storefront and poor website content translates to a haphazard shop. Imagine an unkempt shop with no proper organization. Would you not walk straight out?
These blogs are not just for new businesses setting up their website but for all those brands looking to re-do their website content for lack of conversions or engagement.
This will help you understand the extent to which your website content actually matters. It is not a checkbox that needs to be ticked. You should be spending a lot of time focusing on website content because it sets the foundation for all other modes of brand communication.
This is our mantra, really. The principle thought behind every written piece of content is that the customers should enjoy reading it through. How we plug in the brand, the product, and make a sale will all come secondary to how you can make your website content persuasive.
The best way to build top-of-the-mind recall is to give so much value in people’s lives that they think about the brand even when they don’t need to buy. That is the kind of stickiness we should aim to build. That means doing a lot with your website content. Don’t treat website content as a one-time activity. Treat the website like your brand’s own social media channel. Change the perspective and a lot can happen!
Finally, the biggest question that looms over every business owner’s head. This blog will help you ascertain whether this is the right time to outsource content writing and marketing or it will be better managed in-house.
At Beyond The Panorama, we work with businesses to develop their digital brand presence, and a big part of that is content writing for various channels. If you are looking for help to organize this business function, we would love to have a conversation and set it up! Reach out to us at firstname.lastname@example.org on our social media channels.