Marketing professionals are students for life. Equipping yourself with the latest trends while being in touch with age-old principles is a balancing act that one must master.
In that endeavour, here are 5 blogs that you should read as a social media marketer:
1. Social Media Is An Extension Of Your Brand Story
Social media is not a function that works in silo. It is an extension of the overall brand story that has been created. And if a story has not been created, your social media activities will not be as effective as you’d like.
2. Is It Important To Be On All Social Media Platforms
The short answer is, no. A careful study needs to be done to ascertain which platforms (if not all) are relevant for your industry and target audience. Deep-dive into this topic with the blog linked above.
3. How To Build A Channel-Agnostic Social Media Strategy
Every social media platform serves a different purpose and it is important to strategize accordingly. The blog lists down a few tips on how to make goal-driven plans for each platform.
4. The 3E Social Media Strategy
A simple framework to create social media content that works. It helps business owners put process into content creation.
5. Brands, be social on social media
In the brouhaha content calendars, strategies campaigns, sometimes brands just miss the small little things – being social on social media. The blog shares a few reminders on how brands can be more social.
At Beyond The Panorama, we help brands plan digital strategies to foster brand building and scaling. Reach out to us on hello@beyondthepanorama.com to discuss your brand’s growth.
