Written by Vineet Sethi
Readers can be fickle. They might devour your content one day, then ignore your next post.
There’s a lot that goes into keeping readers coming back for more.
Readers need to feel like you’re speaking directly to them and addressing their needs in each piece of content you publish. They want to know that they aren’t just reading some company blog but reading something specifically for them. The best way to accomplish this is by creating content that makes readers take action or gives them something useful they can take away from your post or article.
These seven types of content engage readers because they give them a reason and make them come back for more.
Create Content That Teaches
Teaching your readers something new is a great way to engage them. This can be a new skill, or it may be how to use a specific product or service. You can also incorporate a cool hack or shortcut readers can use it in their own lives. There are many ways to teach readers something new, but creating a step-by-step guide is a great way to do just that. This can be done as an infographic, an article with images and text, or a video tutorial.
Teaching content is also great for building a community of like-minded readers. People love feeling like they’re in the know and have access to new information. They also love being able to share this knowledge with others.
Create Content That Inspires
Inspirational content is always a good call out to action. Inspirational content motivates them to take action, whether you want to inspire the readers to go after their dreams, work towards a goal, or create better habits in their lives.
This can be done in a variety of ways:
- You can write a post about how you overcame a challenge in your life.
- Write about how your readers can overcome a life challenge and achieve their goals.
- You can also write about the habits you put into practice in your life that helped you achieve success.
Creating inspirational content is a great way to engage readers because it allows them to see that they’re not alone in their struggles. It’s also a great way to reach out to readers feeling down or defeated by life.
Inspirational posts are also great for building a community around your blog. Readers love to feel like they’re part of a community, and they love to feel like they are inspired and motivated to achieve their goals.
Create Content That Helps Readers Network
If your blog focuses on a specific industry, you can create content that helps readers network with one another. This can be done through a Q&A series where you invite guest contributors or experts in your industry to answer reader questions. This type of content is excellent for building relationships between readers and for giving your readers something to take away from your post.
Creating a Q&A series is a great way to engage readers and help them network with others in your industry. Readers will love being able to ask questions and get advice from other readers they may not have had the chance to meet in real life. They will also love seeing that they’re not alone in their struggles, and reading other people’s experiences and advice can help them feel less alone and more confident in their abilities.
Create Content That is an Insider Guide
An insider guide is a great way to give your readers a peek behind the curtain. An insider guide is a content that takes readers behind the scenes at your company or behind the scenes of a specific process or industry.
Creating an insider guide is a great way to engage readers because it gives them a unique look into how your company works or the processes that go into making your products or services. Readers will love feeling like they’re in the know and looking inside at how things work behind the scenes.
Create Content That is Humorous or Lighthearted
Humor and lightheartedness are always appreciated in content marketing. Readers love to laugh and feel like they’re having fun while they read your posts and articles. Humor and lightheartedness engage readers because it helps them de-stress and makes them feel joy and lighthearted while reading your posts.
One way to create humor and lightheartedness is to write a post in character. This can be done by writing a post as a fictional character, or it can be done by humorously registering as yourself. This type of content engages readers because it allows you to add your personality to your blog posts and articles in a fun way.
Create Exclusive Content
Exclusive content engages readers because it makes them feel they have access to only something they have. This can be done in a variety of ways, but it’s essential to make sure that any content you make exclusive is also valuable.
Creating exclusive content can be done in many ways:
- You can write a roundup or roundup-style article that only certain readers can access.
- An article that is only available to readers if they take a specific action.
- Or a piece that is only available to readers for a short period.
Exclusive content that engages readers makes them feel special, like part of an elite group.
A bloggers’ roundtable is a great way to invite a few guest contributors to write a blog post together. This format is popular in the food and beverage industry and other industries with much behind-the-scenes work (such as the tech industry).
The idea behind a roundtable is that each contributor writes about their specific part of the topic, and all of the posts are compiled into one. It’s a great way to add more substance to your blog posts and bring in multiple points of view from industry experts. You can also ask each guest to include a call-to-action to encourage their readers to engage with your post and comment on it, leading to more engagement.
Roundtables are great for engagement because they give readers new voices to listen to and see different opinions from experts in their industry. The roundtable format is also great for search engine optimization (SEO) because it allows you to include more content on your page, expanding the overall word count.
(Picture credits: Pexels)