Written by Vineet Sethi
Minimalism has already become a trend, and it will only grow in the coming years. Everyone seems to be talking about it, and brands are starting to take notice.
Minimalism is about reducing things to their most essential elements, keeping things tidy and organized, removing unnecessary items from your life, and focusing on what is necessary. Adopting minimalism is not something that we think we can do one day; it is something we choose as a lifestyle.
Brands know consumers are looking for products that do not contain excess baggage and are more simple in designs with fewer details. Marketing minimalism does not have to be an uphill battle if you know where to begin!
Here are 8 ways brands can market minimalism:
1. Educate your audience about the benefits of minimalism
People come to minimalism from different places and motivations for doing so. Before you can even think about marketing minimalism, you will need to unpack what minimalism is, the benefits of the lifestyle, and why it is a better alternative to what people are currently doing. Educating your audience about minimalism can help them understand the benefits and reasons behind choosing a minimalist lifestyle and why it is a better alternative.
2. Plan your brand’s voice and tone
When it comes to marketing minimalism, you do not want to be overly sales-focused. Instead, focus on giving your audience a reason to keep returning to your brand without being too overt.
Minimalism is a lifestyle that concentrates on using less, wasting less, and building a sustainable future. You will want to show your audience that you are committed to these values as a brand and are not just jumping on the bandwagon for its sake. An excellent example of this would be Patagonia, which has been committed to environmental action since its inception. Patagonia has always been upfront about its commitment to environmentalism, which has not changed as minimalism has become a trend.
3. Focus on your brand’s core strengths
Find the core strengths of your brand and how they relate to minimalism.
What do you do best?
Why should someone choose your brand over others?
What can you do better than others in your industry?
Tying your brand’s core strengths to minimalism will help your brand build credibility and a loyal following.
4. Stay true to your brand’s voice and values
As you hone your brand’s minimalistic marketing strategy, do not forget who you truly are. Even though minimalism is all about cutting excess, do not cut yourself short.
Be true to who you are and what your brand stands for.
If you are committed to a minimalist lifestyle and are trying to market that to your audience, do not stop there. Commit yourself to transparency, authenticity, and a better user experience for your audience.
5. Offer a different perspective on minimalism
A great way to market minimalism to your audience is by offering a different perspective on products and their uses. This can be done through your content marketing and product descriptions. If you are selling toasters, do not groan at having to write a thousand words about how the toaster works. Instead, write a few hundred words that focus on a different perspective on toasters in general.
For example, if you are selling toasters, you could write a blog post about how a toaster can be more than just a tool for baking bread. It can also be seen as an alternative to fossil fuels like cooking gas. This post offers your audience a different perspective on toasters relevant to their lives and needs. By providing a different perspective on products, you can help your audience better understand the value of minimalism and the benefits that come from it.
6. Provide a better user experience
You do not need to be upfront about minimalism to provide a better user experience. By being transparent, authentic, and focusing on core strengths, you will be providing a better user experience for your audience, whether they know it or not. This can be done through your content and product descriptions. Going back to selling a toaster, do not just focus on how many slices of bread it can bake. Instead, focus on providing a better user experience for your audience by explaining how quickly the toaster works and how easily you can clean it. By providing a better user experience, you can help your audience better understand the value of minimalism and the benefits that come from it.
7. Help people understand their values
A great way to market minimalism to your audience is by helping them understand their values better.
What are their core values as people?
What are their core values as consumers?
You can do this by asking questions that get your audience thinking about what their core values are and why they value the things they do. Ask them why they value certain things and their core values in your marketing campaigns. By helping your audience understand their values better, you can help them better understand the value of minimalism and the benefits that come from it.
8. Commit to transparency and authenticity
Marketing minimalism to your audience will be near impossible if you do not commit to transparency and authenticity. Staying with the example of selling toasters, do not just focus on how quickly they work and how easily they can be cleaned. Focus on other aspects of your business as well. Like,
- How do you source materials,
- How do you operate ethically and sustainably as a company,
- How you build relationships with your suppliers,
- How transparent you are with your pricing and more.
All these things can help you commit to transparency and authenticity, two things you will need to succeed in the minimalist world.
If you follow all of these tips, you will successfully be well on your way to marketing minimalism. Minimalism is a trend that has only just begun and is expected to grow. With that in mind, now is the time to start promoting your brand’s benefits and what makes it different from the rest.
(Picture Credits: Pexels)
At Beyond The Panorama, we work with businesses to develop their digital brand presence; a big part is content writing for various channels. If you want help to organize this business function, we would love to have a conversation and set it up!
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