Brands Are Increasing Digital Content Budgets Beyond the Panorama January 19, 2023

Brands Are Increasing Digital Content Budgets

content marketing

Written by Vineet Sethi

The days when marketers would just set aside a small portion of their marketing budget for digital marketing are long gone. Today, digital marketing is a vital tool for helping marketers connect with their audiences across borders, languages, and content types.

Content marketing is driving the digital revolution, and it’s no surprise that India has seen a whopping 109% increase in content marketing spending over the last three years. Content marketing in India is expected to double again by 2025. That’s a lot of content!

With so much money being invested into creating good digital content, marketers need to stay ahead of the game by creating content that resonates with their audiences.

Read Write Content That Customers Actually Want To Read

Content marketing is no longer just about writing a blog post on your website – it’s about crafting compelling stories and engaging visuals that help you connect with your customers in meaningful ways.

Content needs to be informative, interesting, and easy to consume, so marketers need to get creative and think outside the box to create content that stands out from the crowd.

Content marketing is here to stay, and its impact on digital marketing will only increase in the years ahead.

Read Why Content Marketing Is Vital In 2023 – Some Insights

Content marketing is a powerful tool for helping brands reach their goals, whether it’s driving sales or building brand recognition – so make sure you invest in creating high-quality content that resonates with your customers.

Content is king, and good content marketing practices are essential for staying ahead of the competition.

At Beyond The Panorama, we work with businesses to develop their digital brand presence; a big part is content writing for various channels. If you want help organizing this business function, we would love to have a conversation and set it up! Reach out to us at on our social media channels.

(Picture credits: Pexels)

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