Content Is King – What Does It Mean? Beyond the Panorama July 26, 2022

Content Is King – What Does It Mean?

Everybody’s saying content is king. But how is good content anointed king? It’s through the art of storytelling. Here’s the secret to brilliant brand stories.
Written by Vineet Sethi

What makes good content? 

Is it the infographics, the GIFs, or the social media posts? Does the content which gets the most clicks qualifies as good content?

How do I differentiate good content from not-so-good one? 

Let’s find out.

Recall some of your favorite movies or web series. Think about what caught your attention. In most cases, it will be a good story. Packaged well.

The core content of the main storyline is accentuated by good photography, sets, locations, action sequences, and so on. No matter how good the packaging is, the movie does not catch your fancy without an attention-grabbing storyline.

The art of storytelling needs a good story to tell. 

Content is the story. 

Content marketing is the art of using storytelling to promote a product, service, or brand.

A good story has certain essential elements –  a beginning (setup), a middle (complications), and an end (resolution). A good story is also relatable, emotive, and has a powerful message.

Good content must have these properties to be successful. It doesn’t matter if it is an article, blog post, video, or even an infographic. It will not be successful if the it does not have a strong storyline or message.

So, what makes good content? 

A good story that is well told. Content that is powerful, emotive, and relatable. Content that has a strong message that resonates with the audience.

This is what makes the content king. 

(Picture credits: Pexels)


At Beyond The Panorama, we work with businesses to develop their digital brand presence; a big part is content writing for various channels. If you want help to organize this business function, we would love to have a conversation and set it up!

Reach out to us at hello@beyondthepanorama.com on our social media channels.


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