Content marketing is a whole businesss function that needs time, energy, and a lot of strategy! It might seem like a huge mountain to climb but charting it out can put method to the madness.
If you’re just getting started, this a list that will help.
1. A Brand Story
Everyone’s talking about humanizing brands but how do you go about it? You need a strong brand story, a handy document with your brand literature.
2. Comprehensive Website Content
Just listing your product or service is not enough. Your brand story needs to extend into website storytelling. Think of your website as your storefront. There’s a lot you can do with it!
3. A Blog
The debate between performance marketing and brand building is something you’ve probably already read about. But the truth is, you can’t do one and not the other. Organic growth is long-term and it might test patience. But… sabr ka phal meetha hota hai!
A blog has to be the starting point of your SEO endeavors. What we help brands do not just SEO but also making the blog fun, intriguing and just something people ACTUALLY want to read.
Here’s another article you should peruse: Write Content That Customers Actually Want To Read
4. Social Media
Love it or hate it, you can’t do without it. However, don’t just create profiles on all social media profiles just because everyone’s doing so. It’s important to ascertain which platform is relevant to your industry and create a compelling presence there.
Do check out: Social Media Is An Extension Of Your Brand Story
5. Email & WhatsApp
Customer acquisition will happen from Facebook ads, Google ads, or SEO. A different and very strategic communication plan needs to be built for retention marketing. Once you’ve got the data, it’s how creative you can be with marketing offers and communications. Create funnels for different customer segments and schedule broadcast messages.
Another list that will help you get started is this: 9 Content Marketing Tools For Success