Written by Vineet Sethi
Read on to learn how companies can use content marketing to increase sales and create an effective sales funnel.
Your business can use content marketing to generate leads, recognize your product or service when someone wants to buy it, and close the sale. Rather than promoting your products directly to your target audience, content marketing uses:
- blog posts,
- and social media to build brand awareness.
Remember that the goal of content marketing is to increase sales by
- building brand awareness,
- establishing authority,
- and rewarding audiences.
Incorporating customer reviews, testimonials, success stories, and case studies into your overall content marketing strategy can help generate leads, build brand awareness, and solidify your credibility as an industry leader.
A well-executed content marketing strategy will
- increase conversion rates,
- generate leads,
- increase brand awareness,
- establish credibility,
- and increase audience engagement.
Quality content strengthens your brand and helps it appear in search results. This can significantly boost your organic position if consistent content uses the right keywords, is relevant to your audience, is of high quality, and is shared across multiple channels.
Read here: The Top 6 Benefits Of Hiring A Content Agency.
The first step to increasing sales through content is letting potential customers know your business exists.
Use sales content when your audience is in the sales stages and about to make a purchase.
If your content works and guides buyers through the funnel as expected, buyers will connect to the sale on their terms.
Mapping content to every step of the buyer’s journey makes it easier for content to do its job and easier for you to increase sales.
You need to ensure that you are not only using content to generate traffic but also converting traffic into sales. If you want to increase sales, you have to make sure your content is relevant.
Last but not least, the main reason for creating content for any company’s marketing strategy is to increase sales by boosting the website’s ranking. Writing valuable content with high rankings and relevant keywords can help improve your website’s organic traffic, indirectly leading to more sales.
For digital marketers looking to improve the efficiency of their sales force, aligning content creation with the immediate needs of the sales force can help streamline the process for all parties involved.
When marketing and sales teams align the types of content created for sales with those developed for content marketing purposes, the sales team can use well-designed droplets at various touchpoints to convert a potential customer into a loyal customer.
A comprehensive content marketing strategy can yield valuable results. A marketing consultancy, Demand Metric study found that content marketing costs 62% less than traditional marketing and generates three times as many leads.
(Picture credits: Pexels)