Content Marketing Goes Beyond The Product Beyond the Panorama June 16, 2022

Content Marketing Goes Beyond The Product

content marketing

Written by Vineet Sethi


Companies that use content marketing to showcase the values on which the brands they market stand go a long way in building trust & credibility. They can acquire a loyal and repeat clientele.

Content marketing is, therefore, not only about advertising your product but also encompasses your company’s entire operations and positions it.

Take, for instance, the case of Toms shoes. The company is known for its one-for-one model of giving back. For every purchase, a new pair of shoes is donated to a child in need. 

Toms has built a successful brand by aligning its marketing efforts with its values of sustainability, giving back, and equal opportunity. As a result, the company has acquired a loyal customer base supporting its mission.

Another good example is that of the company Patagonia. It is an outdoor clothing and gear retailer that has made a name for itself by being a sustainable and responsible company. Patagonia focuses on minimizing its environmental impact at every stage of its operations. Everything is done with sustainability in mind, from its materials to how it ships its products. 

The company has also been vocal about its support for environmental causes. As a result of its commitment to sustainability and effectively communicating it, Patagonia has built a strong reputation and loyal customer base.

How Content Ecosystem Helps In Building Brand Image

Content marketing can help in building a brand image in several ways. It can showcase the company’s values, build trust and credibility, and position the company as an expert in its industry.

1. Content marketing can showcase the company’s values:

As we saw in the examples of Toms and Patagonia, content marketing can be used to showcase the company’s values. A company can build a strong reputation and loyal customer base by aligning its marketing efforts with its values.

2. Content marketing can build trust and credibility:

Content marketing can also help in building trust and credibility. A company’s informative and valuable content builds trust with its audience. This, in turn, leads to more customers and better business.

3. Content marketing can position the company as an expert in its industry:

Finally, content marketing can also be used to position the company as an expert in its industry. A company can establish itself as a thought leader in its field by providing valuable and informative content.

When done right, content marketing can help you go beyond just selling products and establish your company as a thought leader in your industry. It can also help build trust and credibility, which are essential for any successful business. So if you want to take your content marketing efforts to the next level, focus on creating a brand story that highlights the values on which your company stands. Doing so will help you position your brand in a way that resonates with your target audience and sets you apart from your competitors.  


At Beyond The Panorama, we work with businesses to develop their digital brand presence; a big part is content writing for various channels. If you want help to organize this business function, we would love to have a conversation and set it up!

Reach out to us at hello@beyondthepanorama.com on our social media channels.


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