BTP Content Marketing Beyond the Panorama December 4, 2020

Creating content that customers actually want to read.

Beyond The Panorama is a boutique marketing consultancy specializing in bespoke content writing and brand building. 

At the core of it, really, we are storytellers. When the passion for storytelling is coupled with strong business acumen and 3 decades of experience, it can create magical things.

The lifeblood of digital-marketing anatomy is content, and Team BTP’s expertise lies in building a Content Ecosystem that integrates and synergises every content touchpoint for your business. Be it product descriptions, blog writing, newsletters, emails, founder’s letters, white papers, social media campaigns, and more. 
It is what we do day in and day out for brands across industries. BTP is NOT an end to end or a full-service marketing agency. It is a specialised content marketing agency to help your business create compelling, creative, and engaging content.

Write what must not be forgotten.


Vineet Sethi


A strategic thinker who has a long-term view. With an entrepreneurial demeanour from a very young age and over 3 decades of experience in businesses ranging from startups to Fortune 500 companies, Vineet is a recognized Business Coach and Management Consultant.
This experience has given him a strong understanding of marketing and content production. He understands what it takes to build successful brands and knows how to target the correct audience while focusing on the small details that make a brand successful.

Radhika Sethi


A brand communications expert, Radhika is the in-house social butterfly brimming with ideas for all things marketing! She excels at developing strategic campaigns in sync with business objectives. She is the circuit that connects creative storytelling to a brand’s business objectives. With over 5 years of experience, Radhika has worked with brands in the skincare, lifestyle, food, real estate and wellness space.
Her contagious energy and ability to understand the client requirements often makes her the clients’ BFF!
Content Services
Build a Content Ecosystem for your brand that communicates a consistent story across channels.

BTP’s content solutions are entirely customized to suit the need of your company. If it is content, whatever it may be, we can help you with it!

Building an integrated communication strategy for brands. This involves building a personality for the brand and creating the brand literature. A strategic, yet realistic and executable, content strategy that will help your brand grow across channels.

Brand story, website content, blogs, stories, product descriptions, newsletters, social media captions, white papers, e-books, social media campaigns, and more.

Did we miss what you were looking for? Just reach out and let’s have a chat (and chai) about your writing requirement.

If you are a thought leader or a brand that needs lots and lots of content published under your name, we are your friends! This writing solution includes our team of writers creating content for your company’s assets. Yes, we do also ghost-write books.

With over 30 years in business strategy, our small team is brimming with the knowledge they love to share. If you need well-researched technical articles, white papers, or e-books – we would love to have a conversation with you.

Marketing Solutions

Social Media Strategy

Building a channel-wise digital marketing strategy for brands, monthly content calendars and analytical reporting. BTP’s social media plans are a successful mix of content that is educative, engaging, and share-worthy.

Content Creation

Creating social media graphics, GIFs and a whole lot of engaging content. We also create a lot of original content in-house in terms of photos, videos, reels, because we know – a photoshoot is time-consuming and expensive and cannot be done very often. But fresh content needs to keep coming and BTP is here for it!

Social Media Execution

Right from the strategy, up until posting every post – complete with captions and hashtags. The whole process is streamlined and systemized to keep your brand at the top of the social media game!

If you are facing these problems in your business,
we might have the solutions.

We get you. *hugs*

A glimpse into BTP's work

Let's take you Beyond!

Molo Foods

Website storytelling

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Crisp blog Content

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Reels that went viral



storytelling through blogs

Hear from our clients

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Adam Sendler
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Mila Kunis
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Mike Sendler

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