People often mix the terms “copywriting” and “content marketing” in the marketing industry. But there is a big difference between the two regarding what they entail and their purpose.
Content marketing: What is it?
Here are some key points to understand content marketing:
- Content marketing helps raise brand awareness, build an audience, draw in new clients, nurture leads, and ultimately boost sales. Brands create shareable content, which can take the form of blogs, videos, eBooks, podcasts, or magazines.
- To draw & generate prospects into customers—and customers into repeat buyers—content marketing means creating and sharing valuable free content.
- Blog posts, podcasts, and email alerts are examples of content marketing.
What are the 8 Most Basic Types of Content Marketing?
With this fundamental understanding of content marketing, you are now prepared to consider the most effective types of content that your company will use. They are as follows:
- Blogs
- Infographics
- Videos
- eBooks
- Case Studies
- Reviews and testimonials
- Guides and how-tos for influencer marketing
- Memes
The following are some examples of effective content marketing that is done right –
1. Coca-Cola’s “Share A Coke” Campaign
Coke’s “Share A Coke” campaign allowed anyone to personalize their favorite beverage. What was the secret to its success? Personalization.
Coca-Cola made everyone feel special.
And it is this personal touch that is at the heart of content marketing.
2. Shot on an iPhone by Apple
The Shot on an iPhone campaign by Apple encourages iPhone users to express their best photos taken with iPhone’s macro function.
iPhone users captured images of everyday life, transforming ordinary objects into something extraordinary. Apple encouraged users to post their photos on social media with hashtags #shotoniPhone or #iPhonemacrochallenge.
3. Zomato’s viral content marketing strategies
In addition to using content marketing wisely, Zomato has elevated itself to the top in its industry by altering how people view food. Be it their Instagram or Facebook, Zomato’s content marketing strategies are built around engaging and entertaining their audience.
Copywriting: What is it? How is it different from content marketing?
Copywriting encourages readers to take a specific action. Making a purchase is one example, but it could also be them joining email lists or calling for more information.
Copywriting is the art of persuading a reader to do something or take action. Copywriting is indeed no cakewalk; there’s much work involved. Hence, the nature of the tasks can hamper a person’s creative space and abilities.
The following are some examples:
1. GoPro Website
An excellent copywriting example would be visiting the GoPro website; this will give you the best possible illustration of a company that truly understands its customers.
This image depicts how clear and crisp their copywriting is.
2. Apple Product Page
Another example would be the “Apple Product Page” let us take a look at how Apple nails it in copywriting too.
3. Zomato
Zomato and their unique copywriting skills.
The Zomato marketing team attempts to comprehend the market and develop a niche for its clients. A famous food delivery company, its copywriting skills are reflected through many offline and online campaigns.
(Cover photo credits: Pexels)
At Beyond The Panorama, we work with businesses to develop their digital brand presence; a big part is content writing for various channels. If you want help to organize this business function, we would love to have a conversation and set it up! Reach out to us at hello@beyondthepanorama.com on our social media channels.
