If you didn’t plan a festive marketing strategy for Diwali and are now wondering what to do, the answer is nothing.
Nothing at all.
Don’t do anything.
Force-fitting your brand into the festive frenzy can do your brand more harm than good. For whatever reason, if there has been no marketing strategy for Diwali 2022 yet, it’s alright. Doing nothing is sometimes better than last minute hotchpotch.
For next time, here are things you could keep in mind:
For the overall content marketing strategy:
For social media festive vibes:
And finally, for emailers:
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