Written by Vineet Sethi
If you have been paying attention to the flutter, you have probably noticed a distinct shift in the world of social media. It is no longer just about posting photos of your cat on Instagram.
The new way of seeing social media extends beyond the digital world to our lives and our daily habits. Simply put, social media is now a part of our lives instead of a separate sphere we check into once a day.
Companies need to see social media as an extension of their brand story because customers look for companies that echo their values and interests.
If your business shares the same values as the people who follow you on social media, they see you as part of their disposition. Companies that understand this new way of seeing will be more successful on social media than businesses that do not. They are not just going to be more active and engaged on social media; they will also be more likely to grow their following and get more conversions.
So, let’s look at why this new way of seeing is so important for businesses and how you can start using social media as an extension of your brand’s story.
Understanding User Needs And Expectations From Social Media
One of the most critical aspects of this new way of seeing is understanding your customer’s needs and expectations. The way people use social media has changed. When they follow a business, they look for companies representing their values and interests. When it comes to social media, you have to think like your audience. This means you need to know what they want and how. It would help if you also saw how your target audience views social media in relation to their life.
If you want to be successful on social media, then you need to start thinking about your company like a person. The best way to do that is by understanding your company’s goals and your brand positioning. Once you know what your company stands for, it becomes easier to create content categories that align with those beliefs, and create a cohesive brand story.
Shifting From A Channels To A Way Of Thinking
When you see social media as more than just a channel and start evaluating all of your actions through the lens of your brand, you will be able to make more effective decisions. For example, if you post something that does not align with your values or your brand’s story, the people who follow you on social media will know not derive anything from it. And this could hurt your business. For example, when making decisions about posting for festivals, offers, etc., think about how it will affect your business in the long term by determining the relevance of the occasion with your brand story. It is OKAY if you are a desi ghee brand and do not wish your followers a Happy Valentine’s Day! It is important to stay relevant, and not adopt ‘monkey see monkey do’ philosophy.
If you want to grow your following and get more conversions, make sure that everything posted on social media aligns with your values, objectives, and brand story.
The Benefits Of Shifting Your View Of Social Media
We often think of social media as a separate sphere that we check into once a day. But the way people use social media is changing.
These days, people see social media as part of their lives instead of just some platform they check into once a day.
This shift in how people use social media has given rise to an exciting opportunity for businesses: users look for brands with the same values. Customers want to feel like they are part of something bigger than themselves, and they want to find others who share the same interests and values. Businesses that understand this new way of seeing will be more likely to grow their following and make more conversions.
Social media is an extension of your brand story. It allows you to show off your values and interests. It allows for conversations with your audience and followers about what you have in common, creating a sense of community.
Read more about content marketing here: Content Ecosystem: Content Marketing That Engages Your Audience