The Growing Importance Of Content Marketing Beyond the Panorama July 19, 2022

The Growing Importance Of Content Marketing

Rich results on Google's SERP when searching for 'Content Marketing'
Content marketing is essential not only because it works to build trust, generate leads, and increase customer loyalty but also because it has become the new normal for consumers.

Written by Vineet Sethi


It is no surprise that content marketing has become one of the most popular digital marketing strategies.

Content marketing is essential not only because it works to build trust, generate leads, and increase customer loyalty but also because it has become the new normal for consumers.

Content marketing, as one of the most efficient strategies for raising audience involvement, brand recognition, and revenue, has seen remarkable growth in recent years. 

Here are some statistics to show the scale of this growth:

  • Content marketing is now a $44 billion industry (Source: Content Marketing Institute)
  • 86% of B2B marketers use content marketing (Source: Content Marketing Institute)
  • 78% of CMOs think custom content is the future of marketing (Source: Skyword)

As you can see, content marketing is no longer a nice-to-have strategy. It has become an essential part of any successful marketing plan.

So what does this mean for businesses? 

It means that if you want to stay ahead of the competition, you must start creating high-quality, engaging content that will resonate with your target audience.

Need help getting started? 

Contact us today, and we’ll be happy to help you create a content marketing ecosystem that works for your business.

(Picture credits: Pexels)


At Beyond The Panorama, we work with businesses to develop their digital brand presence; a big part is content writing for various channels. If you want help to organize this business function, we would love to have a conversation and set it up!

Reach out to us at hello@beyondthepanorama.com on our social media channels.


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