The Stellar Growth Of Content Marketing Beyond the Panorama August 29, 2022

The Stellar Growth Of Content Marketing

content marketing

Written by Vineet Sethi


Content marketing is one of the most important digital marketing strategies today. Think about your favorite brand or company. Chances are they’re using content marketing to target customers and drive sales. Let’s take a look at some stats:

Global Content Marketing Industry Insights 2026

Research Dive predicts the Content Marketing Industry to be worth $107,540.6 million by 2026, growing from $36,786.6 million in 2018 at a 14.3% CAGR. The Asia-Pacific region is expected to experience healthy growth, growing at a 15.3% CAGR over the forecast period. North America has dominated the global market and generated $14,678.1 million in 2018, and it is forecasted to generate $42,053.7 million by 2026. 

Content Marketing Is Becoming Bigger By The Day

It’s no secret that the marketing landscape is constantly changing. In just a few years, we’ve seen the rise of new tools and strategies that help marketers connect with customers in new ways. And content marketing is one of them. According to HubSpot, 83% of businesses now use content marketing. And this number is only growing since more businesses are seeing the value in investing in content. 

In the next 5 years, experts expect content marketing to become even more significant. The projected growth is expected to be 36%. In 5 years, more than 2/3 of businesses will use content marketing.

Content Marketing is Currently the Best Strategy for Small and Medium Businesses

If you’re a business owner, you’ve probably noticed how expensive advertising can be. It’s no secret that TV ads, billboards, and radio ads can cost a small fortune. These marketing campaigns are great if you’re a mega brand like Coca-Cola or Pepsi.

 But if you’re a small or medium-sized business owner, it’s nearly impossible to compete if you’re using conventional marketing strategies. Unfortunately, these companies don’t have the budget to spend thousands or millions on TV ads. 

Many small business owners are turning towards content marketing as a way to reach their audience without having to break the bank. Thanks to the power of blogging and other digital content, small businesses can now compete with the big boys.

3 Reasons Why You Need Content Marketing Now More Than Ever:

  • Customer Experience: Customers expect a personalized experience when they’re shopping online. Unfortunately, many businesses don’t have the resources to deliver high-quality, personalized experiences. But content marketing can help businesses meet customer expectations. When you leverage content marketing, you have the opportunity to connect with customers one-on-one. You can provide them with the information they need when they need it. This way, you can give each customer an experience tailored to their needs. 
  • Business Agility: Successful businesses are constantly changing and evolving. You need to be able to pivot and adjust your strategy as needed. When you use content marketing, you can be agile and quickly respond to customer needs. You can easily change your content to reflect new trends or insights that you’ve discovered. Plus, you can quickly update your content as your needs change. This agility level will help you stay one step ahead of your competition. 
  • Competitive Advantage: Content marketing provides real value to potential and existing customers. You want to give them helpful information that helps solve their problems. By doing this, you position yourself as an industry leader and a trusted source of information. This gives you a competitive advantage because customers will recognize your brand and value what you have to say.

Conclusion

Content marketing has become a staple in the digital marketing space. It’s a strategy that every business should be leveraging to connect with customers and attract new leads. You can generate sales and leads and increase trade with the right content strategy.

(Picture credits: Pexels)


At Beyond The Panorama, we work with businesses to develop their digital brand presence; a big part is content writing for various channels. If you want help to organize this business function, we would love to have a conversation and set it up! Reach out to us at hello@beyondthepanorama.com on our social media channels.


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