Content Writing is Not Just Grammar: Things to Keep in Mind When Hiring a Content Writer

Written by Vineet Sethi

You will have to hire a content writer who is just as committed to helping your business succeed as you are to building it.

Content is king

So hiring content writers and copywriters who are well-tuned for helping your company reach your goals is worth the effort — whether it is improving your website’s conversion rates or driving more traffic.

We are judged on the language we produce, both spoken and written, and grammar is a crucial component. Grammar and punctuation affect the quality, readability, and understanding of a piece of content. However, beyond the obvious fact that good grammar is essential for making a great first and lasting impression, content writing goes deeper than that in today’s tech-driven world. 

Keep in mind that a content writer does not always need domain expertise to do their job well

For instance, if you hire someone who has an English major, they can produce far better work than someone who has been working for years in your industry.

It takes adaptability with versatile skills to create content that generates leads and drives sales.

Finding the right content writing resource for your company means finding one that will assist with the type of writing you require, both in the present and future. It takes time and energy to vet appropriately for an excellent content marketing writer, and there is no guarantee that your hire will pan out. 

It all comes down to knowing what to look for

So you can find the writer who has that ideal mix of essential hard skills and soft skills. Content writers include technical writers, social media writers, blog writers, etc. It is necessary to evaluate your company’s needs and align them with the qualities of a good content writer.

Before content can be written, it needs to be planned

This includes understanding your target audience, what content they are looking for, and how they want it delivered. Your content strategy should also consider the frequency of publishing new content, format (video, blog post, whitepaper, etc.), and the topics you will need to cover.

Once you have a content strategy in place, the next step is finding content writers who can help turn your content vision into a reality. 

Here are some qualities to keep in mind when hiring content writers: 

• Their writing style should be a match for your brand voice.
• They should be proficient in doing subject matter research.
• The ability to customize writing for the target audience is a must.
• They must possess robust proofreading and editing capabilities.
• Should have good time management skills to deliver content on time and efficiently. 
• They should have a strong understanding of SEO and how to write content that ranks well in search engines. 
• It is also essential that they can collaborate effectively and take direction well. 

If you keep these things in mind when hiring content writers, you will be well on your way to content marketing success. At Beyond The Panorama, we work with businesses to develop their digital brand presence, and a big part of that is content writing for various channels. If you are looking for help to organize this business function, we would love to have a conversation and get it set up! Reach out to us at hello@beyondthepanorama.com on our social media channels.

Vineet Sethi

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