Written by Vineet Sethi
Even though content marketing is not specifically focused on selling products, it is still aimed at doing so.
Read on for ways that businesses use content marketing to generate sales and build effective sales funnels.
Content marketing drives sales by keeping a constant, trusted stream of organic information to the target audience. Instead of directly marketing your products, this uses blog posts, videos, and social media to build brand awareness.
A well-executed content marketing strategy will boost
- conversion rates,
- drive leads,
- increase brand awareness,
- build credibility,
- and increase engagement with the audience.
Incorporating customer reviews, testimonials, success stories, and case studies into an overall content marketing strategy can help drive leads, create brand awareness, and establish you as an authority in the industry.
To learn how to build and execute a content strategy, read: Content Ecosystem: Content Marketing That Engages Your Audience
Content Marketing is compelling as a sales tool and, most importantly, helps you build a foundation for brand advocates. A content campaign’s primary purpose is to increase site rankings, eventually leading to sales. We have put together a few practical content strategies to boost traffic and drive sales.
Ensure that your content is actionable, engaging, authoritative, and original. Your content must be strong & essential to make a meaningful impact on sales.
Use a variety of content to convince readers to become customers. Ensure that your content provides real, tailored answers, not just sales pitches.
You must have content creation and distribution plan to see actual results. A well-rounded content marketing strategy can produce a hefty return.
A study conducted by Demand Metric, a marketing consulting company, found that content marketing costs 62% less than traditional marketing while producing 3x as many leads.
Content marketing is a strategic approach focused on creating and deploying valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, drive profitable customer action.
(Picture credits: Pexels)
At Beyond The Panorama, we work with businesses to develop their digital brand presence; a big part is content writing for various channels. If you want help to organize this business function, we would love to have a conversation and set it up!
Reach out to us at email@example.com on our social media channels.