Written by Vineet Sethi
Ah, content marketing. One of the most exciting and confusing fields in digital marketing. If you need to figure out why content marketing going to be vital for your business in 2023 and beyond — this article is for you!
It’s no secret that Google has a particular preference for websites that produce high-quality content. However, this wasn’t always the case. In the early days of the internet, SEO meant having lots of keyword-rich copy and putting it on your site.
If you were lucky enough to rank well for something like “online shopping”—or were just good at making money from PPC ads—you could get away with it.
However, when Google saw how many people were gaming their algorithm by stuffing keywords into as many places as possible (from headings to footers), they decided to take action: starting in 2012 with Penguin 1.0 and culminating with Penguin 4.0 in 2016. They began penalizing websites that focused too much on keyword density rather than providing valuable content for users (and potential customers).
The result was a seismic shift in how businesses approached SEO: companies started focusing more on creating original content rather than simply trying to stuff existing web pages full of relevant words or phrases.
And now that this emphasis has been firmly established across most industries and niches online, consumers are used to seeing companies providing them with quality information about their products or services before ever having any contact with them directly through salespeople or advertisements!
This is why a comprehensive content marketing strategy is vital for any business.
It is the most valuable traffic to have. It can be used to build your brand and increase sales. According to a study by eMarketer, organic search has an average of more than 80% of conversion rate by comparison with paid ads.
Organic search results are also more targeted because Google knows what you are looking for based on your search history, location, time, etc.
You don’t need a budget or strategy to get organic traffic, but you need content that will attract users so that they click on links leading them straight back to your site.
Trust and Customer Experience
As we all know, no one buys a product or service from a brand they don’t trust. The more engaging the content you create, the more trust your audience will develop for your business.
One study found that 86% of people say positive online experiences helped them choose to purchase from that brand again.
Content marketing also helps build customer experience by showing prospects how much thought and care goes into every part of their journey with your product or service. If customers can see how much thought has gone into creating the product itself, they’ll be more likely to buy it because they’ll feel like they’re getting something special and unique—something that only you could provide them with.
Trust is one of the most important aspects of any business. Trust is what drives customers to make purchases and stay loyal to brands. Trust can be earned by providing quality content, but it can also be lost if you are untrustworthy.
If you want your brand to grow, you must create content that builds trust with your audience, which will help drive organic traffic and ensure that your website ranks highly on Google’s search results pages (SERPs).
Organic traffic plays a critical role in building brand awareness because Google searches have become so competitive over time; many businesses rely heavily on organic traffic sources for leads and sales opportunities.
Content marketing is essential now and will be even more critical.
Once upon a time, content marketing was important. Then, it became even more critical. Now, it’s so important that it will continue to be even more critical in the future—and by “future,” we mean now.
But why? How did this happen? And why should you care about its importance at all?
The answer is that content marketing is changing its shape and becoming more valuable than ever. Marketers are shifting from creating an abundance of one-size-fits-all content to building customer relationships through personalized experiences.
The importance of good writing is growing exponentially. Read Benefits Of Outsourcing Writing Services
The reason for this is simple: Content that’s well-written, informative, and engaging will help you build trust with your audience. And when you have someone’s trust, they’ll be more likely to buy what you’re selling.
Content marketing is branding the products that allow you to reach out to customers uniquely. It has become increasingly popular in recent years as businesses realize how effective it can be when used correctly.
Some marketers have developed a slight obsession with this sort of marketing. This results from seeing how much potential there is in speaking directly with consumers instead of using conventional tactics like advertising or public relations efforts.
At Beyond The Panorama, we work with businesses to develop their digital brand presence; a big part is content writing for various channels. If you want help organizing this business function, we would love to have a conversation and set it up! Reach out to us at email@example.com on our social media channels
(Picture credits: Pexels)