Written by Vineet Sethi
While many companies write their content, most outsource their marketing to content agencies and freelancers to create content for their brand.
Marketing has become a complex and specialized function, and many companies have begun outsourcing aspects of their marketing, including content and creativity.
Content marketing is arguably the most effective method your business can use to reach existing and potential customers in today’s digital economy.
Users on social media platforms such as Instagram are more interested in micro-content, giving brief introductions to your product or services.
Micro content is ideal for these platforms since the content is typically less than two minutes long.
By developing quality content, companies can apply value-based selling principles to their website marketing strategies.
The higher the quality of the content, the more valuable it is to your audience and the more likely they are to interact with your business. Ultimately, when your content is displayed in the right place at the right time for the right audience, it will improve your brand reputation.
Content marketing benefits small businesses that often suffer from budget issues, as established companies use content marketing to reap the same fundamental benefits.
Businesses use it to:
- attract followers,
- increase interest in a brand and its products,
- and turn people into customers.
A good content marketing agency has the resources to:
- create cutting-edge strategies,
- produce different types of quality content,
- and analyze the results of your campaigns for actionable insights.
Companies can use content marketing agencies to help them build an ecosystem to rotate or expand their brands. By outsourcing content marketing, companies can benefit from the expertise of an outside team while freeing up time to focus on other aspects of the business.
In addition to generating leads, a good content marketing agency will make your business accessible to those actively seeking it.
With that in mind, creating content for specific stages of your marketing funnel can guide potential customers on the buyer’s journey from initial conversion to purchase.
Whether it’s blogs to raise awareness, eBooks to turn prospects into leads, or case studies to encourage them to choose your business, content can be tailored to take your audience through specific funnel stages.
A content marketing agency has
- subject matter expertise
- And in-depth knowledge and experience of many channels, platforms, strategies, content types, and tools to plan, publish, promote and amplify branded content.
While you may want some help at various stages, you need to have confidence in your agency’s ability to communicate and amplify your brand language, or your content marketing efforts may suffer.
When looking for a content marketing agency, make sure you are talking to someone who has worked in the domain, has managed client-side content marketing projects, and has the skills to build the business case needed to develop content successfully.
Talking to an agency representative is one of the best ways to ensure a content marketing company is right for your business.
(Picture credits: Pexels)
At Beyond The Panorama, we work with businesses to develop their digital brand presence; a big part is content writing for various channels. If you want help to organize this business function, we would love to have a conversation and set it up! Reach out to us at email@example.com on our social media channels.