We say this often – your website is like a storefront. Imagine customers walking into your shop. How would you want the shop to look? How do you want customers to feel? That should be the basis of your website UI/UX and the website content.
Here are 3 fundamentals your website must have to ensure a complete and compelling user experience.
1. Comprehensive Product Pages
Of course, you already have product/service pages or are working on them but are they comprehensive enough?
Each product page is an opportunity to narrate your brand story.
Use that real estate to sell sell sell. You might think that customers are not interested in reading so much… The trick is to ensure that the first landing screen of the product page gives readers complete and full information succinctly. So even if people are not scrolling, they know everything they need to know about the product. But, if you can craft the content in a way that people are compelled to scroll more, that’s a win-win.
2. “About Us” Section
People really do like getting to know YOU before they buy the service or product. This section is not an opportunity to narrate the brand’s story, that should be the primary objective. Most founders/marketers leave this page to be completed last. So when the timelines have been pushed and there’s no time left, the teams are finishing off the “About Us” page. When this should be the first page that you work on. This should be the beginning of the storytelling endeavours.
How this page should be ideated is very subjective to your respective industry. If you would like us to do an evaluation of your website content, please reach out to us at hello@beyondthepanorama.com
3. Blogs
Love it or hate it, you need it. Blogs are the engine for the SEO driving forces. We recommend starting with at least 2 blogs per week. With the right keywords and optimization, the SEO purpose of the blogs will be solved. But, the blog section need not be the drab most people imagine it to be. More than any other section on the website, this really, truly is the place for storytelling! We know we said this for all sections, but this one is big.
Creativity can begin right with the name, you don’t necessarily have to call the blog a “blog”. There are tons of ways you can make blogs more engaging; subjective to the industry you operate in.
Not just that, blogs are the pillar content that can feed your newsletter and social media content.
At Beyond The Panorama, we work with businesses to develop their digital brand presence; a big part is content writing for various channels. If you want help to organize this business function, we would love to have a conversation and set it up! Reach out to us at hello@beyondthepanorama.com on our social media channels.
