Written by Vineet Sethi
We’ve all seen the memes, the videos, and the blog posts. “Content is king.” And it’s true: content marketing can be a massive boon for your business when done well.
But it’s not that simple—and it does have its challenges. In this post, we’ll look at some of those challenges and solutions for overcoming them so you can get started on your own epic content journey!
The content marketing machine is people, not machines.
First, you need to recognize that content marketing is a team sport. It’s not about the content creator, designer, social media manager, or CEO. It is about everyone working together to create something that resonates with your customers and gets them talking about how great you are.
Consumers will have much higher expectations for personalization and customer experience.
Consumers will have much higher expectations for personalization and customer experience. People are becoming more demanding when it comes to their own experiences, and they will expect brands also to meet that standard. To compete with your competitors, you need to be able to deliver an extraordinary experience through every channel you use.
This is one of the reasons why content marketing has become so popular—it can help you build relationships with customers in a personalized, relevant, and engaging way. The right messages can make consumers feel like they know you as an individual because of how specific your message is!
Video will explode, but written content still matters.
A video is a powerful tool that can do many things for your business. It’s great for conveying information, and it’s great for storytelling and education, it’s great for customer service and support, and it’s even good at selling products directly.
You can use video for almost anything you want to accomplish in your business!
But written content still matters too. Why? Because people are going to read about you online before they watch any video about you (or maybe after). They’ll also read reviews from other customers or even articles from industry publications that talk about how awesome your company is (or isn’t).
Content marketing evolves with new tools and platforms.
One of the most important things to remember when learning content marketing is that it’s a process, not a product. It’s not something that you can buy and then “do.” Content marketing is an ongoing activity that evolves and changes with your audience, their needs, and the changing tools available to you.
If you stop paying attention to what’s happening in your industry (or even outside it), chances are good that your content will become stale pretty quickly – meaning that no one will want it anymore!
The best content marketers are constantly testing new ideas: they’ll write blog posts or videos; they might run experiments with social media campaigns or maybe even try using some new software tools to create their work. As these things change over time, so should your approach toward them.
There’s a lot you should be thinking about today to prepare for the next wave of developments in content marketing.
- It is understanding your audience. The most important thing to do is to know whom you’re talking to and what they want from you. You can’t just create whatever type of content that may be most entertaining for you because it won’t necessarily serve them.
- Understanding context and platform behavior are equally important. Knowing where your target reader hangs out online. How they interact with other people there and how they navigate between different types of media will give insights into how best to reach them. How best to deliver information through content creation or curation.
- Understanding how people consume content now versus how they might do it in the future will help make informed decisions. Whether or not it’s worth investing time and money into podcasts compared with other forms of audio or video production. Or which platforms should be prioritized over others based on their current popularity among consumers—and likely future success too!
Content marketing is a powerful tool for businesses of all shapes and sizes, but it’s also a rapidly evolving medium. It’s essential to keep up with these changes so that you can make the most of this opportunity in the long run. The key takeaway is that content marketing isn’t just a bunch of words on a page—it’s an entire ecosystem that needs constant attention and care.
At Beyond The Panorama, we work with businesses to develop their digital brand presence; a big part is content writing for various channels. If you want help organizing this business function, we would love to have a conversation and set it up! Reach out to us at firstname.lastname@example.org on our social media channels.
(Picture Credits: Pexels)